Ferrari is present at the 78th International Geneva Motor Show with its entire GT range, the F2007 single-seater that won last year’s Formula 1 Drivers’ and Constructors’ World Championships, the legendary 365 GTB4 “Daytona” which celebrates its 40th anniversary this year, and a special area dedicated to the One-to-One Programme.
Taking pride of place at the Ferrari stand, however, is the 612 Scaglietti, the model being used to inaugurate the new One-to-One Personalization Programme. Ferrari intends to allow every client to fully personalize this flagship model, courtesy of a wide array of new content as well as the options available through the Carrozzeria Scaglietti Programme. In fact, a special dedicated “atelier” area has been set up at the factory in which clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at a haute couture fashion house, owners can choose details and materials they want for their car in consultation with the Ferrari experts who will actually build it to their exact specifications and tastes.
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